Friday, January 24, 2025
Valentine’s Day is just around the corner, and it’s the perfect opportunity for you to connect with your audience and boost your business. This holiday isn’t just about romance; it’s about celebrating self-love, confidence, and looking and feeling your best. Here are 10 ways to promote your services in the next two weeks, along with a gentle reminder to invest in yourself, too.
Learn how to grow your styling business the right way using the latest marketing and sales information to secure more paid bookings.
Create a limited-time offer for a mini-style consultation, focusing on outfits for date nights, Galentine’s gatherings*, or even a solo celebration. Include colour analysis, outfit coordination, and styling tips to help clients shine on Valentine’s Day.
Note* What is Galentine’s Gathering? It’s a celebration of female friendship that typically takes place around Valentine’s Day. Originating from the TV show Parks and Recreation, Galentine’s Day honors the bonds between women, whether they’re single or in relationships. These gatherings are a fantastic way for women to celebrate themselves and each other, making it a perfect opportunity for stylists to connect with clients.
Partner with florists, jewelers, or beauty salons to create exclusive Valentine’s bundles. For example, a “Style and Bloom” package could pair a personal styling session with a bouquet of flowers.
Host a giveaway on social media, offering a free mini-styling session or a wardrobe audit as the prize. Encourage participants to tag their friends and share the post for more visibility.
Encourage clients to buy gift vouchers for their loved ones. These could be for styling sessions, color consultations, or even a wardrobe edit. Highlight how thoughtful and unique this gift idea is.
Write a blog or share a downloadable guide featuring outfit ideas for different Valentine’s occasions. Include tips for dressing for different body shapes and color palettes, and subtly weave in a call-to-action to book a session with you.
Host a live session where you showcase Valentine’s Day outfit ideas. Use this as an opportunity to interact with your audience, answer style questions, and invite them to book a consultation.
If you're looking to explore a career as a personal stylist, I recommend a few resources to get stared. First sign up for my weekly newsletters here. Next, I recommend you get yourself over to facebook and join my community of personal stylists over there. I provide lots of training and free resources there too. Finally, I invite you to drop me an email at aileen@laneimageconsultants.com and let's start a conversation about the next best steps for you.
Market your services to men who might be looking for a thoughtful gift for their partner. Create posts or ads specifically for them, highlighting how a styling session or wardrobe makeover could be the perfect way to say “I love you.”
Showcase testimonials or stories from past clients who’ve transformed their style. Frame it around how your services helped them feel confident and radiant, perhaps even for a past Valentine’s Day. This will be especially effective if your niche is helping your clients find the love of their lives!
Organize a small event for a group of friends to come together for styling tips, color analysis, and wardrobe advice. Market it as a fun and empowering experience to celebrate self-love and friendship.
Remind your email list about Valentine’s Day and how you can help them look and feel their best. Share a special offer or package and include a link to book a session.
While you’re busy helping your clients feel fabulous, remember to show yourself some love, too. Don’t wait for someone else to invest in you—take the lead and treat yourself to something special.
Here are some of my products and services that can help you grow your business and nurture your confidence:
Investing in yourself is the best way to grow your business and your confidence. Treat yourself to one of these resources today and let’s make this Valentine’s Day your most successful yet.
Valentine’s Day is a time to celebrate love in all its forms. By following these tips, you can connect with your audience, boost your visibility, and grow your business. And don’t forget: the most important love story is the one you have with yourself. Make it a great one!
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Sunday, February 16, 2025
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