As a stylist working face to face, I mastered the strategy of doing presentations to groups of people to get new clients. However, when I decided to take my styling services online, I found myself in unfamiliar territory. I was diligently following all the strategies recommended by marketing gurus—posting on social media, engaging with my audience, offering freebies—yet, the traction was minimal, and the number of buying clients was disappointingly low. It felt like I was doing everything "right," but somehow, it wasn't adding up to the success I had envisioned.

Determined to understand where I was falling short, I started analyzing every aspect of my online presence. It became clear that while I was busy executing various marketing tactics, there was no coherent strategy tying them together. My efforts were scattered, and there was no structured path leading potential clients from awareness to purchase.

The challenge was quite obvious to me; the digital marketplace was crowded, and my offerings were getting lost amidst thousands of other offerings. I struggled to understand how I could engage potential clients and show them the value of what I offered. Each day that passed with minimal results chipped away at my confidence. The fear that perhaps I wasn't cut out for the digital world began to take root, compounded by the nagging belief that quality services should sell themselves without the complicated strategies proposed by online gurus.

The realization that hit me was uncomfortable but clear: without a structured sales funnel (customer journey), I was at a severe disadvantage. Despite the quality of my services, I needed a systematic approach to guide my audience from initial interest to final sale—a path I had neglected to create.

My epiphany came during a particularly frustrating low point. I understood that understanding my ideal client wasn't just about knowing their needs but also addressing their doubts and leading them confidently towards making a purchase. This meant creating a structured journey (sales funnel) that could nurture these leads effectively.

Motivated by this new understanding, I created a straightforward but powerful journey: a 5-day challenge followed by a masterclass with a compelling offer. This was designed not just to attract attention but to build a relationship and trust, systematically breaking down barriers to purchase.

Implementing this new strategy was not without its challenges. It demanded significant upfront time and mental energy—resources I was scared to commit after so many previous disappointments. Doubts lingered, and there were moments I nearly reverted to my old, less structured ways out of sheer frustration.

My perseverance was rewarded when I launched my ideal client challenge, achieving a $17K launch—a stark contrast to my earlier attempts. This success was a clear indicator of the effectiveness of a well-structured journey for my client.

This experience transformed not just my business strategy but my entire approach to online marketing. I transitioned from a skeptic of structured sales funnels to an advocate, seeing first-hand their critical role in converting leads into paying clients. This funnel, run repeatedly, continued to generate tens of thousands of dollars, proving that strategic persistence pays off in the digital marketplace.

​This journey from confusion and doubt to clarity and success illustrates the vital role that structured sales funnels play in transforming potential into profit, debunking the myth that good services alone are enough to guarantee business success. I teach this exact sales funnel strategy in my Stylepreneur Accelerator membership - 5 Simple Steps To Success. If you would like to incorporate this strategy into your marketing to ensures sales on demand then sign up for a free trial of my Stylepreneur Accelerator Program here.