As a business coach specializing in personal styling, colour analysis and the business of personal styling, it's a privilege to guide talented stylists like Diane James in mastering the art of online colour analysis through my Certified Online Colour Analysis Expert Program.

This case study illustrates how Diane applied her training to help her client, Sarah, embrace a revitalised look as she approached a significant milestone—her 60th birthday.

Sarah had been an admirer of Diane’s work for years, following her updates and engaging with her content. Residing in France, Sarah first inquired about colour analysis back in 2021 but didn’t book a consultation until she felt a pressing need for change as her 60th birthday neared. She felt that her once-vibrant appearance had grown faded over time.

Sarah's Challenge

Approaching her sixties, Sarah expressed concerns about feeling "very faded" and wanted to reclaim some of the vibrancy she felt she had lost. This sentiment was the driving force behind her decision to finally engage with Diane for a full colour analysis session.

Diane's Process

Diane conducted the colour analysis completely online, demonstrating the effectiveness of the training and tools provided by the Certified Online Colour Analysis Expert Program. She meticulously analyzed the subtle nuances in Sarah's current hair colour, remnants of her strawberry blonde past, and her lighter overall colouring. Diane determined that Sarah belonged to the "Light" colour profile in the tonal colour analysis system, which favours soft, airy colours that would complement her features and natural aging.

The session was interactive, with Diane utilizing digital tools that allowed for a detailed assessment despite the geographical distance. This included the analysis of high-resolution photographs and real-time discussions via video calls to ensure personalized advice.


Additional Services and Transformation

Encouraged by the initial consultation, Sarah decided to book further services with Diane, including personalized sessions on dressing for her body shape, personality style, and mature makeup. These services were scheduled for her upcoming visit to the UK, aiming for a holistic transformation that would align with her new colour insights. I love how Diane employs both online and offline services and uses them interchangeably depending on what her client desires.



The Verdict

Sarah reported feeling invigorated and more confident, a sentiment that reaffirmed the value of Diane's guidance. Her positive feedback serves as a powerful testament to the transformative impact of professional online colour analysis.

Sarah's story is a wonderful example of how building trust over time can result in getting fantastic clients who will come back over and over when you provide a quality service. It underscores the effectiveness of the Certified Online Colour Analysis Expert Program and the profound impact my certified stylists can have on their clients' lives.

Diane's meticulous application of her training not only enhanced Sarah's appearance but significantly boosted her confidence as she embraced this exciting new chapter in her life.

If you too would like to add online colour analysis services to your styling menu, then I have a 3-Part video training on online colour analysis to get you started. You can access the FREE training here.

Learn more about how Diane made a success of her online colour analysis services in the video below.