How “Knowing Your Colours” Can Save You Thousands – And Help You Look Your Absolute Best Every Day
Thursday, January 09, 2025
Have you ever stood in front of your wardrobe, staring at a sea of clothes you don’t wear and wondering how much money you’ve wasted? Or maybe you’ve splurged on a luxury makeup brand only to find the lipstick shade makes you look tired instead of radiant. The truth is, no matter how much you spend, if it’s not in your colours, it won’t work for you. That’s why knowing your colours is one of the most valuable investments you can make in yourself.
Me wearing Pinky Promise Shine Bomb by Catrice
As a colour consultant and creator of the 16 Palette Seasonal Colour Analysis System, I see this transformation in my clients daily. I’m an “Absolute Summer,” and this guides every single purchase I make—from makeup and clothes to my hair colour. Recently, I purchased a lipstick for just a few dollars—Pinky Promise by Catrice (from the Shine Bomb Range)—and the compliments haven’t stopped. That’s the power of knowing your colours: it takes the guesswork out of looking fabulous.
But the benefits go far beyond beauty. Knowing your colours can save you thousands of dollars every year. In this blog post, we’ll explore how this works and why it’s time for colour consultants to charge their worth. If you’re a colour enthusiast, a client looking to book a consultation, or someone interested in training as a colour consultant, keep reading—this post is for you.
Why Knowing Your Colours Is a Game-Changer
At its core, colour analysis is about identifying the palette of shades that harmonize with your natural colouring. When you know your colours, everything changes:
- You Stop Wasting Money on Mistakes: How many times have you bought a lipstick or sweater that you thought looked great in the store, only to find it does nothing for you? When you understand your colour palette, you can say goodbye to buyer’s remorse. Every purchase becomes intentional, ensuring it works with your natural colouring and existing wardrobe.
- You Build a Versatile Wardrobe: When your wardrobe is built around your colours, everything coordinates effortlessly. You’ll find yourself wearing everything you own because it all works together. No more “orphan” pieces hanging unworn in your closet.
- You Look and Feel More Confident :Wearing the right colours enhances your natural beauty, making your skin look brighter, your eyes more vibrant, and your overall appearance more polished. When you look good, you feel good—it’s as simple as that.
- You Save Time: Knowing your colours simplifies shopping and getting dressed. You’ll spend less time second-guessing your choices and more time enjoying the compliments.
The Long-Term Savings of Colour Analysis
Let’s break down the financial benefits of getting your colours done:
- Fewer Bad Purchases: Imagine how much money you’d save if every single item you bought was a winner. No more makeup that doesn’t suit you or clothes that languish in your closet.
- Higher Quality, Fewer Items: When you’re confident in your purchases, you’ll likely spend more on fewer, higher-quality pieces that last longer and serve you better.
- Strategic Shopping: Knowing your palette allows you to shop smarter, even on a budget. For example, my recent purchase of the Catrice Pinky Promise lipstick was just a few dollars, but because it’s in my Absolute Summer palette, it looks like it was custom-made for me.
Over the years, these small changes add up to significant savings. It’s not just about spending less; it’s about spending wisely.
Why Colour Consultants Should Charge Their Worth
As a colour consultant, you’re not just helping clients choose flattering shades. You’re saving them thousands of dollars and countless hours of frustration. Your services provide a lifetime of value, and it’s time we as an industry start charging accordingly.
The Value You Bring to Clients:
- Expertise and Personalization: Colour analysis isn’t a one-size-fits-all solution. It takes skill, training, and an eye for detail to analyze a client’s unique colouring and guide them to their ideal palette.
- Ongoing Savings: As we’ve discussed, knowing their colours helps clients save money year after year. That’s an ROI (Return On Investment) no one should underestimate.
- Confidence Boost: The emotional impact of looking and feeling great is priceless. Clients walk away not only with a tailored palette but also with a renewed sense of self-confidence.
Over the years, these small changes add up to significant savings. It’s not just about spending less; it’s about spending wisely.
Learn the Advanced 16 Palette Seasonal Flow System
Deliver HIGHLY PERSONALISED Colour Analysis Consultations Online and Face-to-Face
Ready to Transform Your Look or Career?
If you’ve been curious about getting your colours done or becoming a colour consultant, now is the time to take the leap.
Here’s how I can help:
Book a Colour Consultation
Discover your perfect palette and start saving money on every future purchase. My consultations include a detailed analysis, personalized recommendations, and the tools you need to confidently build a wardrobe and makeup collection that enhances your natural beauty.
Train as a Certified Colour Consultant
Do you have a passion for helping others look and feel their best? Join my Level I and Level II Certified Online Colour Analysis Expert Training programs. These comprehensive courses will teach you everything you need to know to start or grow your career as a colour consultant. You’ll learn:
- The fundamentals of colour theory and analysis
- Marketing and business strategies to attract your ideal clients
- How to conduct consultations in person and online
Why Train With Me?
I’ve been in the industry for over 20 years, working with clients from all over the world. My training programs are franchise-free, meaning you have the freedom to brand your business your way. Plus, I offer ongoing support to ensure your success long after the course ends.
When you train with me, you’re not just learning a skill—you’re joining a community of passionate professionals who are dedicated to making a difference.
Closing Thoughts...
Knowing your colours is more than a beauty hack—it’s a life-changing investment that saves you money, boosts your confidence, and simplifies your life. As someone who’s experienced the benefits firsthand, I can’t recommend it enough.
And for those of you considering a career in colour analysis, remember this: the work you do has immense value. By charging your worth, you not only honour your expertise but also ensure you can continue helping others for years to come.
Ready to take the next step?
Book your colour consultation or join my Certified Online Colour Analysis Training today.
Let’s transform your look—or your career—together.
Want to become a stylist and learn how to recommend styles for others?
If you're looking to explore a career as a personal stylist, I recommend a few resources to get stared. First sign up for my weekly newsletters here. Next, I recommend you get yourself over to facebook and join my community of personal stylists over there. I provide lots of training and free resources there too. Finally, I invite you to drop me an email at aileen@laneimageconsultants.com and let's start a conversation about the next best steps for you.
Hi, I'm Aileen Lane AICI CIP
6-Figure Mentor To Personal Stylists
Empowering stylists to achieve financial and personal freedom while embodying their best, most authentic selves.
Saturday, January 11, 2025
Thursday, January 09, 2025
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