Should I Add Online Colour Analysis to My Styling Business?
Tuesday, September 02, 2025
Should I Add Online Colour Analysis to My Styling Business?
You’re not the first stylist to ask this. The short answer is: yes - if you want to attract new clients, refresh your offers, and reignite your creativity without overcomplicating your business.
In this post, I’ll walk you through why colour analysis is making a big comeback, what it actually involves, and how you can add it seamlessly to your styling services (even if tech isn’t your thing).
Why Colour Analysis, Why Now?
Colour analysis isn’t new but it’s experiencing a renaissance. Clients want:
- Quick wins: Wearing the right colours boosts confidence instantly.
- Tangible results: They leave with a palette in hand, not just ideas.
- Accessible services: Online consultations mean more flexibility for both stylist and client.
According to the Association of Image Consultants International (AICI), colour is consistently ranked as one of the top entry points for clients seeking personal styling. And a 2023 survey from the Business of Fashion reported that services with visible transformations (like colour and makeup) enjoy higher client retention.
What Is Online Colour Analysis, Exactly?
In simple terms:
- Traditional colour analysis = using physical drapes to test which shades harmonize with a client’s skin tone, hair, and eyes.
- Online (Virtual) colour analysis = using photos, digital tools, and guided consultation methods to create the same experience virtually.
It’s not about fancy software, it’s about your trained eye and process.
5 Signs You’re Ready to Add Online Colour Analysis
1. Your styling work feels a little “samey” and you’re craving something fresh.
2. Clients are asking for colour help more often.
3. You want a new service you can market before the holiday/party season.
4. You’d like to reach clients beyond your local area.
5. You’re ready for more joy and creativity in your business.
How to Get Started (Step-by-Step)
Here’s the roadmap I use with my own clients and now teach inside the Online Colour Analysis Accelerator:
1. Learn the fundamentals – Refresh or deepen your understanding of seasonal and tonal systems.
2. Practice with real faces – Build confidence through live examples and guided exercises.
3. Curate your toolkit – Use a starter kit with drapes, swatches, and templates (so you’re not reinventing the wheel).
4. Deliver with ease – Develop a repeatable process for online and offline sessions.
5. Market your new service – Position colour analysis as a standalone offer or an add-on to styling packages.
📊 Training Path Comparison
Doing It Alone vs. With Support
DIY with YouTube & books
Self-guided learning
Free, flexible learning pace
Overwhelming, no feedback, slower to monetize
Expensive certification programs
Traditional training
In-depth training, credentials
Costly ($2,000–$5,000+), time intensive, sometimes outdated tech
Online Colour Analysis Accelerator
⭐ RECOMMENDED
Affordable ($697), 6 weeks of live support, starter kit included, build momentum fast
Limited to 10 spots, so you need to decide quickly
Compare your options to find the perfect training path
FAQ: What Stylists Ask Me Most
Q: Do I need prior colour training?
A: The accelerator was designed for stylists who have some training in colour analysis but are confused and not monetizing it. If you are completely new to Colour Analysis I recommend my Certified Online Colour Analysis training.
Q: If I'm already training in face to face colour analysis, will the accelerator program help me get my colour analysis services online.
A: Yes, it will and fast!
Q: Will clients really pay for online analysis?
A: Yes! In fact, many prefer the convenience. My own clients happily book online sessions and yours will too, when you position the value clearly.
Q: What if I’m not techy?
A: You don’t need special software. I’ll show you my simple process that avoids tech headaches altogether.
Q: Can I make this part of my signature offer?
A: Absolutely. Many stylists use colour analysis as a doorway into higher-level styling packages.
Ready for Your Next Step?
Imagine heading into the party season with a fresh, joyful offer that clients are excited to book.
- Investment: $697
- Starts mid-September
- Only 10 spots available
The Online Colour Analysis Accelerator is a 6-week live, supportive program where you’ll learn exactly how to deliver online and offline colour consultations with confidence. It’s light, practical, and designed to help you reignite your love of styling.
If colour has been tugging at your curiosity, this is your invitation. Message me through the speech bubble 🗨️ to the right of this blog post and lets get you out of the fog and getting paid to do colour coding today.
Hi, I'm Aileen Lane AICI CIP
6-Figure Mentor To Personal Stylists
I help visionary, ambitious personal stylists scale their businesses with strategy and soul—creating true location and financial freedom.
Aileen is a Certified Image Professiona and CEU provider with the Association of Image Consultants International.
Aileen is an award winning stylist and author of 'The 6 Figure Stylist book' - A personal Stylist Guide To Building A Six-Figure Business.
Exclusive For You
Free Online Colour Analysis Training
FREE TRAINING
How Image Consultants Can Be Fully Booked With Online Colour Analysis...
...using skills you already have!
Sign Up for my 3 part training Now and get The EXACT Same Strategy I used to go from having the odd client here and there to my first 10k month.
Exclusive For You
Free Online Colour Analysis Training
FREE TRAINING
How Image Consultants Can Be Fully Booked With Online Colour Analysis...
...using skills you already have!
Sign Up for my 3 part training Now and get The EXACT Same Strategy I used to go from having the odd client here and there to my first 10k month.