As a personal stylist, your expertise is your currency. Clients come to you for guidance on how to look and feel their best. If you’re not confident in your ability to deliver transformational results, it’s time to invest in sharpening your skills. This could mean:

If you’re looking to build your confidence in colour or style, check out  my Certified Online Colour Expert Program which  is designed to give you the tools and knowledge you need to conduct professional online colour consultations. Meanwhile, my Unstoppable Style Program helps you translate your styling expertise into online services, so you can work with clients anywhere in the world.

The world has changed, and so has the way we do business. Offering online services isn’t just a convenience—it’s a necessity. When you take your styling services online, you can:

Clients are increasingly comfortable with virtual consultations, and the technology to support these services has never been more accessible. Whether you’re conducting colour analysis, wardrobe audits, or personal shopping sessions, moving online opens up a world of possibilities.

Here’s the truth: You can be the most skilled stylist in the world, but if no one knows about you, you won’t have a sustainable business. Marketing is the bridge between your services and the clients who need them. But traditional colour and style training often overlooks this critical aspect of running a business.

​If you’ve ever felt overwhelmed by marketing or unsure how to promote yourself without feeling pushy, you’re not alone. Many stylists struggle with this, and I did too for a long time. The problem? We often model our marketing on what we’ve seen from the training companies we’ve worked with.

The posts you’ve seen from your trainers—things like before-and-after photos, draping sessions, or detailed comparisons of seasonal and tonal palettes—are great for attracting fellow stylists. But they don’t necessarily resonate with your ideal client.

​Why? Because clients don’t care about the technical side of what you do... unless they’re not looking to become stylists themselves. They’re busy, they have problems, and they want solutions.

Let’s take a closer look at who your ideal client is. She might be:

What she’s not is someone who has the time or inclination to geek out over colour theory. She’s not impressed by your drape collection or your ability to distinguish between warm and cool undertones. She’s focused on her own goals:

If your marketing doesn’t speak directly to these goals, it won’t resonate.

To attract your ideal client, you need to focus on the results you help her achieve. Ask yourself:

For example:

These are the stories that will resonate with your ideal client because they show her what’s possible for her life.

There are thousands of colour consultants and personal stylists online. What makes you different? The answer lies in your unique combination of skills, experiences, and personality. Consider:

Your story is your superpower. Share it. Be authentic. Let your personality shine through in your marketing. This is what will make you stand out and attract clients who resonate with you.

Here are some actionable tips to help you refine your marketing strategy:

If you’re ready to take the next step, I’m here to help. Whether it’s building your skills, transitioning to online services, or mastering marketing, let’s work together to make your styling business everything you’ve dreamed it could be.

​Building a successful styling business isn’t about being the best-kept secret in your industry. It’s about being visible, relatable, and results-driven. By focusing on first-rate skills, embracing online services, and marketing yourself in a way that resonates with your ideal client, you can create a thriving business that not only supports you financially but also fulfills you personally.