I remember the year 2018 vividly, as it marked a turning point in my career as a stylist. I decided to restart my styling business after taking a break to focus on raising my children and relocating to a new country. I found myself starting from scratch with zero clients and no subscribers on my list.

The struggle was real, and I felt the weight of each passing day as I attempted to engage people and showcase my services on social media. It was a hit-and-miss endeavour, with the occasional client trickling in but not the steady stream I had hoped for.

The frustration and exhaustion were mounting, and I began to question if restarting my business was a mistake. How I wished that I’d kept my original email list from my previous styling stint. It would have massively helped me in getting started in my new online business but unfortunately, I just didn’t understand the value of it at that time.

Then, one day, everything changed. I stumbled upon the concept of lead magnets and how they could transform a business. It was a revelation. I immediately set to work, designing a simple 3-step video series explaining the intricacies of online colour analysis, a service I offered as part of my styling business.

I made the video accessible only through an opt-in page, where people had to provide their email addresses to access the free training. To my surprise, the response was overwhelming. My email list started to grow by the day, and the 3-step video series became a magnet for my perfect potential clients. It was as if I had unlocked a treasure trove of opportunities, and my business began to take an upward trajectory.

As time passed, I realized the true impact of that one lead magnet. It has brought me over US$200,000 worth of business, a staggering result that surpassed my wildest expectations. I marvelled at the power of a well-crafted lead magnet, a freebie that had enticed my ideal clients to venture into my world and explored the services I offered.

Looking back, I learned a valuable lesson from my journey. I realized the importance of creating an enticing lead magnet that would draw in my perfect clients. It was a game-changer, a pivotal tool that expanded my email list and generated significant business opportunities.

The moral of the story is clear: In the world of business, the ability to entice your perfect client to engage with your brand is crucial. Creating an amazing lead magnet, a freebie that your ideal clients desire so much that they willingly provide their email addresses, can be the key to unlocking a wealth of leads. It was a lesson I learned through trial and error, but one that ultimately transformed my business and paved the way for its success.

If you'd like to learn how you can create a magnetic lead magnet in minutes, check out my 'How To Create A Magnetic Lead Magnet Using Chat GTP' which comes as part of my incredible free gift to trial my Stylepreneur Accelerator program.
Stylepreneur Accelerator is a continuity program where you learn month by month how to grow your styling business to consistent 3-5K months. Grab your free trial of the program and all the yummy freebies below.
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