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The Truth Behind My 6 Figure Styling Business Success Might Surprise You

Friday, May 23, 2025

Primary Blog/The Truth Behind My 6 Figure Styling Business Success Might Surprise You

For a long time, I lived two lives.

There was the outer one, the polished one; where I showed up with a smile, supported clients, built my business, and did all the “right” things. And then there was the private one. The one filled with emotional landmines, hidden diagnoses, unpredictable meltdowns, and deep, bone-weariness from carrying what no one else could see.

It wasn’t just hard, it was hidden.
And that, I’ve come to realise, was the heaviest part of all.

Recently, something changed.

Not because everything got easier (spoiler: it didn’t).
But because we stopped pretending.

The Moment You Stop Pretending

When you’re living with neurodiversity in your family, whether it’s autism, PDA, ADHD, or anything else that doesn’t fit the mainstream narrative, there’s often a period of survival through silence.

You try to make it look “normal.”
You avoid explaining why plans fall apart.
You pretend everything’s fine because that’s what you’re “supposed” to do.
You don’t want to burden your children, your friends, or even yourself.

But over time, the pressure builds. The masking hurts. The silence becomes unbearable.

And then, sometimes unexpectedly; something shifts.

For me, it was a conversation with my older son.

​A moment of truth.

A realisation that he deserves to know what’s real.

​That we all do.

And with that, the spell broke.

​We’re not hiding anymore.

The Real Work Begins with Truth

Once the mask comes off, at home, in business, or in life; there’s no going back. And that’s a good thing. Because truth, even when it’s raw and painful, is where healing begins.

We’re now in a new season as a family. One where we can name things. Where emotional regulation is talked about. Where neurodivergence isn’t something to be feared or hidden, but simply understood and accommodated.

And yes; it’s messy. It’s vulnerable. Sometimes I feel like I’m fumbling through.
But it’s also honest. And there’s so much peace in that.

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And This Is Where It Connects to Business

You might be wondering what this has to do with personal styling or business coaching.

The truth? Everything.

So many of the personal stylists I work with inside my Stylepreneur Accelerator are doing what I did:

Trying to build something beautiful while quietly managing things no one else sees.

Some are navigating chronic illness, grief, motherhood, burnout, caring for neurodivergent children or partners; or carrying the pressure of being the strong one in a fragile household.

They look fine on the outside.
But inside? They’re exhausted. Doubting. Wondering if they’re the only ones not “holding it all together.”

And to them, and maybe to you; I want to say this:   

You don’t have to hide to be successful.

You don’t have to pretend everything’s fine to lead.

You don’t have to split yourself in two.

Your Messy Truth Is Leadership

The kind of leadership I teach isn’t about flawless feeds, perfect launches, or pretending your life is seamless.  

It’s about building a business that fits your life, not the other way around.

It’s about having systems that work even when you’re not at your best.

It’s about being able to show up as you are, on the good days and the hard ones.

Because the truth is: your clients don’t need your perfection.
They need your presence.

They need someone who gets it.

Who understands the juggle, the struggle, and the deep desire to make a difference anyway.

You’re Not Alone, And You’re Not Broken

So if you’re in a season where things are coming to the surface…
If you’ve just stopped hiding something in your life…
If you’re afraid that being honest will somehow make you “less professional”...

Let me tell you: it won’t.

It will make you more real. More relatable. More resilient. More magnetic to the clients who matter most.

I'll leave you with the following thoughts...

I don’t know what comes next in this new chapter for me and my family.
But I do know this: we’re not pretending anymore.

And in that choice; raw, imperfect, but true. I’ve found a deeper kind of strength.
One that’s rooted not in perfection, but in presence.

If you’re ready to stop pretending, to build something real, and to grow a business that fits your life; not someone else’s-there’s a seat for you inside the Stylepreneur Accelerator mentorship.

Because success and truth? They’re not mutually exclusive. They belong together.


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Over 5 days, get the systems, strategy, and support you need to stop second-guessing, and start booking premium clients, building aligned offers, and growing a styling business that actually lasts.

By the creator of "The 6 Figure Stylist" & Mentor of 1000+ Stylists​

“I signed 9 clients from a brand-new offer I created through Aileen’s program.”- Helen

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Hi, I'm Aileen Lane AICI CIP

6-Figure  Mentor To Personal Stylists

I help visionary, ambitious personal stylists scale their businesses with strategy and soul—creating true location and financial freedom.

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