Saturday, January 25, 2025
As personal stylists, we bring life-changing value to our clients. We empower them to feel confident, look amazing, and live the life they deserve. But despite the transformative nature of what we offer, many of us fall prey to the insidious effects of a scarcity mindset—a mindset that can hold us back from achieving consistent, thriving incomes. Let’s unpack how this mindset shows up, how it’s holding you back, and what you can do to reclaim your worth and grow your business.
Recently, I observed a post in a free Facebook group where a member was questioning the value of paying $250 for a professional colour analysis. What followed was a deluge of comments from individuals boasting about finding cheaper services—some even claiming they received extensive packages for as low as $150. At first glance, these comments might seem harmless. But for personal stylists scrolling through such threads, the consequences can be profound.
When you spend time in these groups, you’re exposing yourself to a mindset steeped in scarcity. Many individuals in these spaces undervalue professional services, expecting to receive expertise for free or at a bargain. Worse, they often fail to understand the investment of time, training, and skill required to offer high-quality colour analysis.
You might find yourself questioning the prices you charge. Doubts creep in. You may even feel tempted to lower your rates or offer services for free just to compete. And therein lies the trap. Instead of aligning with your ideal clients—those who see and value the transformation you provide—you end up catering to people who are unwilling to invest in themselves.
It’s important to remember that not all services are created equal. When someone offers colour analysis at a rock-bottom price, it’s worth asking:
The reality is that clients who opt for the cheapest services often end up dissatisfied. Many of the complaints you’ll find in free groups about “incorrect” colour analysis stem from working with undertrained or inexperienced consultants. As the saying goes, “you get what you pay for.”
Learn how to grow your styling business the right way using the latest marketing and sales information to secure more paid bookings.
Participating in spaces where scarcity prevails can:
A scarcity mindset doesn’t just limit your income—it affects every aspect of your business. It’s why you hesitate to charge what you’re worth, why you’re reluctant to put yourself out there, and why you feel stuck in cycles of doubt and insecurity.
To break free, you need to embrace an abundance mindset. This means:
Beyond the immediate benefits of looking great, a professional colour analysis provides:
Your work changes lives. Don’t let scarcity-minded conversations make you forget that.
So, how do you move forward? Here are some actionable steps:
If you’re ready to leave the scarcity mindset behind and embrace abundance, I invite you to join my Stylepreneur Accelerator Membership. This program is designed specifically for personal stylists like you who want to build consistent, thriving incomes without compromising their worth.
Together, we’ll work on both the inner and outer strategies to help you achieve consistent 3-5K monthly income. No more second-guessing your prices. No more letting scarcity hold you back. It’s time to claim the income and impact you deserve.
The next time you find yourself questioning your worth or doubting your prices, remember this: You are not your audience. The scarcity-minded individuals in free groups are not your clients. Your ideal clients see your value and are willing to invest in themselves through your services.
You have the power to create a business that reflects your worth, provides consistent income, and changes lives. Don’t let scarcity stop you. Take the first step by joining the Stylepreneur Accelerator Membership today. Let’s build a business and mindset rooted in abundance, together.
6-Figure Mentor To Personal Stylists
Empowering stylists to achieve financial and personal freedom while embodying their best, most authentic selves.
Sunday, February 16, 2025
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