Group svg

Think Facebook Groups Are Helping? They Might Be Destroying Your Styling Business Instead!

Saturday, January 25, 2025

Primary Blog/Think Facebook Groups Are Helping? They Might Be Destroying Your Styling Business Instead!

As personal stylists, we bring life-changing value to our clients. We empower them to feel confident, look amazing, and live the life they deserve. But despite the transformative nature of what we offer, many of us fall prey to the insidious effects of a scarcity mindset—a mindset that can hold us back from achieving consistent, thriving incomes. Let’s unpack how this mindset shows up, how it’s holding you back, and what you can do to reclaim your worth and grow your business.

🎙️Listen to the podcast version of this blog post.

CUSTOM JAVASCRIPT / HTML

The Root of Scarcity: How Online Groups Can Sabotage Your Confidence

Recently, I observed a post in a free Facebook group where a member was questioning the value of paying $250 for a professional colour analysis. What followed was a deluge of comments from individuals boasting about finding cheaper services—some even claiming they received extensive packages for as low as $150. At first glance, these comments might seem harmless. But for personal stylists scrolling through such threads, the consequences can be profound.

When you spend time in these groups, you’re exposing yourself to a mindset steeped in scarcity. Many individuals in these spaces undervalue professional services, expecting to receive expertise for free or at a bargain. Worse, they often fail to understand the investment of time, training, and skill required to offer high-quality colour analysis.

​You might find yourself questioning the prices you charge. Doubts creep in. You may even feel tempted to lower your rates or offer services for free just to compete. And therein lies the trap. Instead of aligning with your ideal clients—those who see and value the transformation you provide—you end up catering to people who are unwilling to invest in themselves.

Comparing Apples to Oranges: The Hidden Truth Behind Low-Cost Services

It’s important to remember that not all services are created equal. When someone offers colour analysis at a rock-bottom price, it’s worth asking:

  • Have they invested in professional training, or are they self-taught?
  • What value do they provide? Are they delivering accurate, comprehensive consultations or simply rushing through the process?
  • What is their experience level? Are they seasoned professionals or hobbyists dabbling in colour analysis?What are their qualifications? 

The reality is that clients who opt for the cheapest services often end up dissatisfied. Many of the complaints you’ll find in free groups about “incorrect” colour analysis stem from working with undertrained or inexperienced consultants. As the saying goes, “you get what you pay for.”

Subscribe to 'Grow Your Styling Biz' Newsletter

Grow Your Styling Business Every Week!

Learn how to grow your styling business the right way using the latest marketing and sales information to secure more paid bookings.

The Impact of Scarcity on Your Mindset

Participating in spaces where scarcity prevails can:

  • Undermine your confidence: Seeing others undervalue your craft can make you question your worth.
  • Divert your focus: Instead of building relationships with your ideal clients, you’re wasting energy in environments that don’t align with your goals.
  • Trigger fear of criticism: Watching others scrutinize stylists can make you hesitant to promote your services, fearing negative comments or pushback.
  • Create doubt about your pricing: You might feel pressured to lower your rates, despite the years of training and expertise you’ve invested.

Why Mindset is the Key to Consistent Income

A scarcity mindset doesn’t just limit your income—it affects every aspect of your business. It’s why you hesitate to charge what you’re worth, why you’re reluctant to put yourself out there, and why you feel stuck in cycles of doubt and insecurity.

To break free, you need to embrace an abundance mindset. This means:

  • Recognizing your value: Understand that your services provide far more than a superficial transformation. A great colour analysis saves clients time, money, and frustration while boosting their confidence and self-esteem.
  • Guarding your mindset: Be mindful of the groups, conversations, and environments you engage with. If a group or space makes you doubt yourself or your pricing, it’s time to step away.
  • Focusing on your ideal clients: The right clients see the value in what you offer. They’re not looking for the cheapest option—they’re looking for the best option.
  • Shifting your perspective on pricing: Instead of seeing $250 as “expensive,” recognize it as a long-term investment. Your clients likely spend thousands annually on clothes, makeup, and hair—often without the guidance to make the best choices. A one-time $250 investment can transform how they approach these expenses forever.

Stylepreneur Accelerator Mastermind For Consistent 3-5K Income

5 Step Success Path & Weekly Coaching For Personal Stylists Looking To Build Consistent 3-5K Monthly Income

  • FREE: 14 Day Free Trial Stylepreneur Accelerator Program (Value $97) specifically designed to help you reach 3-5K consistent monthly income so you never have to stress about money again.
  • ​FREE BONUS: The Art of Attracting Clients Ebook: 106 Proven Content Ideas for Stylists (Value $249) so you never run out ideas for content that converts again.
  • FREE BONUS: How To Create A Magnetic Lead Magnet Using ChatGPT Training (Value $199) so you can entice your perfect clients onto your mailing list fast.
  • FREE: The 6-Figure Stylist Book (Digital Copy) (Priceless) which shows you the step by step path to 6-figure success so you never have to doubt what you should be doing in your business every day.

The Transformative Power of Colour Analysis

Beyond the immediate benefits of looking great, a professional colour analysis provides:

  • Increased confidence: When clients know their best colors, they feel more self-assured in every aspect of their lives.
  • Practical savings: Clients stop wasting money on clothes, makeup, and hair colors that don’t suit them.
  • Youthful radiance: The right colours enhance their natural beauty, reducing the perceived need for expensive treatments like Botox.

Your work changes lives. Don’t let scarcity-minded conversations make you forget that.

Take Control of Your Business and Your Mindset

So, how do you move forward? Here are some actionable steps:

  • Evaluate your environment: Assess the groups and spaces you’re part of. Are they uplifting and supportive? Or do they drain your energy and make you doubt yourself? If it’s the latter, leave.
  • Reaffirm your value: Remember why you started your business. Reflect on the transformations you’ve facilitated for your clients. Use their success stories as proof of the incredible value you provide.
  • Invest in your growth: Working on your mindset is just as important as refining your styling skills. An abundant mindset will empower you to confidently charge your worth, attract ideal clients, and create consistent income.
  • Set boundaries: Protect your time, energy, and mental health. Spend less time engaging with scarcity-minded individuals and more time building relationships with ideal clients.

Join the Stylepreneur Accelerator Membership

If you’re ready to leave the scarcity mindset behind and embrace abundance, I invite you to join my Stylepreneur Accelerator Membership. This program is designed specifically for personal stylists like you who want to build consistent, thriving incomes without compromising their worth.

  • Mindset mastery: Learn to overcome doubts and fears, cultivate confidence, and embrace an abundant mindset.
  • Supportive community: Surround yourself with like-minded stylists who uplift and inspire you, not bring you down.
  • Proven strategies: Discover actionable steps to attract ideal clients, set profitable pricing, and create a sustainable business.

Together, we’ll work on both the inner and outer strategies to help you achieve consistent 3-5K monthly income. No more second-guessing your prices. No more letting scarcity hold you back. It’s time to claim the income and impact you deserve.

The next time you find yourself questioning your worth or doubting your prices, remember this: You are not your audience. The scarcity-minded individuals in free groups are not your clients. Your ideal clients see your value and are willing to invest in themselves through your services.

​You have the power to create a business that reflects your worth, provides consistent income, and changes lives. Don’t let scarcity stop you. Take the first step by joining the Stylepreneur Accelerator Membership today. Let’s build a business and mindset rooted in abundance, together.

customer1 png

Hi, I'm Aileen Lane AICI CIP

6-Figure  Mentor To Personal Stylists

Empowering stylists to achieve financial and personal freedom while embodying their best, most authentic selves.

Exclusive For You

Free Online Colour Analysis Training

FREE TRAINING
How Image Consultants Can Be Fully Booked With Online Colour Analysis...
...using skills you already have!

Sign Up for my 3 part training Now and get The EXACT Same Strategy I used to go from having the odd client here and there to my first 10k month.