Last evening, I had the pleasure of stepping back into the world of in-person colour analysis for a charity event. It's been quite a while since I’ve conducted this kind of event in person, but when the opportunity arose for a good cause, I couldn't resist. It was a fantastic experience and, as always, reaffirmed the magic of colour analysis and its ability to captivate a crowd.

For this event, I opted to offer taster sessions rather than full colour analysis consultations. These taster sessions are something I love to do, especially when working with larger groups. They allow people to get a quick insight into their personal colouring and how colour can work for them. And believe me, these events are marketing gold for any stylist. They not only help people see the value in colour analysis but often lead to bookings for full consultations—and this event was no exception.

Setting the Stage with Seasonal Drapes

For the tasters, I decided to keep it simple but effective. I used two key seasonal drapes—red and green —along with metallic drapes in gold and silver. These colours are perfect for a quick analysis, offering a glimpse into the world of colour and how different shades can bring out or dull down someone's natural colouring.

Each participant sat down for a short five-minute session. I started by using the red and green seasonal drapes to give them a basic indication of whether they leaned toward a warmer or cooler palette. From there, I introduced the silver and gold metallic drapes to determine if they were better suited to cool-toned silver or warm-toned gold accessories—or if, in some cases, they could wear both.

One thing I always make sure to do during these taster sessions is to explain when I see a “flow.” This is when someone has influences from another season, and it can often make things less straightforward. For example, someone might suit the coolness of silver but still have a touch of warmth that allows them to wear gold too. In these cases, I explain that while the taster session is a great start, it’s just the beginning of their colour journey. A full colour analysis session, where I would use the full range of seasonal drapes, would give them a complete understanding of their colour palette.

Engaging the Audience

It’s safe to say the event went down incredibly well. People were fascinated by how a simple drape in the right colour could light up their face or, in contrast, make them look tired or washed out. One of the wonderful things about colour analysis is seeing people's reactions as they begin to understand how powerful colour can be. It’s not just about fashion—it’s about using colour to enhance your natural beauty, boost your confidence, and even affect how others perceive you.

Over the course of an hour, I managed to do about 10 taster sessions—five minutes per person. It was a whirlwind, but I love that pace. It keeps the energy high, and everyone gets a taste of what colour analysis can do for them. The real beauty of these taster sessions is how they generate curiosity and excitement. At the end of the evening, several people approached me asking for full consultations, while others invited me to offer similar taster events at their own gatherings or charity functions.

The Magic of Taster Events: Why They’re Marketing Gold

Taster events like this are not only fun to do but incredibly powerful from a business perspective. They allow potential clients to experience, firsthand, the benefits of colour analysis in a low-commitment, no-pressure environment. It’s the perfect blend of offering value while simultaneously demonstrating your expertise. And because it’s done in such a short time frame, there’s an element of excitement that comes with it.

However, while taster sessions are great, I wouldn’t recommend trying to conduct full colour analysis consultations in a large group setting. For groups larger than three or four people, it's best to keep the event structured around an introduction to colour analysis, followed by taster sessions, and then a conclusion where you summarise the experience and answer any burning questions.

In my case, I kept it simple and efficient. First, I gave participants a season based on the red and green drapes. Next, I guided them on whether they should gravitate towards gold or silver accessories—or both, in some cases. And then, I offered additional insight into how these results would be fine-tuned in a full session.

This format allowed me to engage the crowd and provide valuable insights, while still maintaining enough momentum to get through several participants in a relatively short period.

Creating New Opportunities

As I mentioned earlier, these events are a goldmine of opportunities. Not only did I receive several bookings for full colour analysis consultations after the event, but I also got invitations to replicate these taster sessions at other events. This is one of the major benefits of doing charity events, apart from the joy of contributing to a great cause. You’re giving back to the community while simultaneously positioning yourself as a local expert in your field. The exposure is fantastic, and it opens the door to new clients who may not have considered colour analysis before.

The Full Experience vs. The Taster Session

I always make sure to explain to participants that a taster session is just that—a taste of what colour analysis can offer. While it provides valuable insights and often gets people thinking about how they use colour in their wardrobe, a full colour analysis consultation is far more detailed and personalised.

During a full consultation, we would spend significantly more time together, exploring a wider range of colours and drapes to pinpoint their exact seasonal or tonal palette. This would include not just accessory choices like silver or gold but also guidance on the best shades of clothing, makeup, and even hair colour for their unique colouring. It’s the kind of deep-dive analysis that transforms how people see themselves and their wardrobe choices.

All in all, the charity event was a huge success, not just for the cause but for spreading awareness about the benefits of colour analysis. It reminded me of how impactful these taster sessions can be and how they open the door to so many exciting opportunities—both for clients and for stylists looking to expand their reach.

If you'd like to learn how to market your colour analysis services with these type of taster sessions and more then I'd like to invite you to join my Guinness World Record Colour Analysis Challenge! This is an incredible opportunity to learn how to market your colour analysis services in a supportive group environment. Whether you're just starting out or looking to refine your skills, this challenge will help you attract more clients and grow your business with confidence.

​👉 Get all the details and register for the challenge here!