Group svg

What to Do When Your Perfect Colour Advice Isn't What Your Client Wants

Sunday, April 20, 2025

Primary Blog/What to Do When Your Perfect Colour Advice Isn't What Your Client Wants

Over my two decades as a personal stylist and colour consultant, I've learned invaluable lessons—not just about colours and style, but about human nature, client relationships, and personal growth. One of the most profound lessons came recently, through a returning client who had sought a second opinion on her colour analysis.

This client, a vibrant and outgoing woman, originally came to me for guidance. Based on her natural colouring—her skin tone, eye colour, and hair—I confidently recommended a soft, muted palette. Technically, the recommendation was correct, perfectly suited to her natural colouring and designed to enhance her features subtly and elegantly. However, when she returned some time later, she confided that she'd consulted another stylist who recommended brighter, more vibrant colours—and she preferred them.

​I won't lie; my first reaction was self-doubt. Did I get it wrong? Did I miss something critical during her initial consultation? Immediately, my mind raced through my training, my methods, and the specifics of our session. Yet, after carefully reassessing her initial analysis, I stood by my original technical conclusion. Her colouring undeniably aligned with the soft, muted palette. But here's the crucial insight—technical accuracy alone doesn't always meet the emotional and psychological needs of a client.

Subscribe to 'Grow Your Styling Biz' Newsletter

Grow Your Styling Business Every Week!

Learn how to grow your styling business the right way using the latest marketing and sales information to secure more paid bookings.

This incident offered a powerful reminder that as stylists, our goal is not merely to be right technically but to ensure our clients feel good and confident in their chosen colours. Personal style is deeply interconnected with identity, personality, and emotional well-being. When a client doesn't resonate emotionally with their colours, the technically perfect palette falls short of its purpose.

My client, outgoing and dynamic by nature, craved colours that matched her lively personality. She didn't feel authentic or fully expressed in soft, muted tones. For her, colours are a statement—bold, clear, and unapologetic. Recognizing this, I realized there were two ways to approach the challenge:

First, I could help her apply her recommended soft muted colours in a way that brought higher contrast and greater vibrancy to her look, perhaps by pairing her neutrals with stronger shades within her palette or accessorizing boldly. Alternatively, and perhaps more importantly, I acknowledged that adjusting to a brighter, clearer palette, even if not technically ideal, was entirely valid. Colours are not just tools for aesthetics—they're powerful emotional communicators, and if she felt happier and more herself in brighter colours, it was essential to honour that.

​Here are seven practical tips that I've found invaluable in navigating similar situations:

Learn the Advanced 16 Palette Seasonal Flow System​

Deliver HIGHLY PERSONALISED Colour Analysis Consultations Online and Face-to-Face

14.png
  • Pause and Reframe: Remember that your initial consultation wasn't necessarily incorrect—it simply didn't match your client's personality preferences. This doesn't undermine your expertise.
  • Respond Gracefully and Confidently: Acknowledge your client's enthusiasm for new colours sincerely. Validate her choice without diminishing your credibility.
  • Protect Your Professional Boundaries: If interactions feel provocative or excessive, gently establish professional boundaries while remaining supportive.
  • Use This as a Learning Opportunity Publicly: If a client shares publicly about seeking a second opinion, proactively share your perspective, highlighting the nuances between technical accuracy and personal resonance.
  • Work Through Your Own Emotions: Acknowledge and process your feelings of doubt, fear, or anxiety. Techniques like EFT tapping can be helpful in managing these emotions.
  • Trust Your Expertise: One challenging situation does not define your career. Remind yourself of your successes and the numerous satisfied clients who appreciate your work.
  • Engage Support: Share your experiences with fellow stylists or in professional communities. You are likely not alone, and collective wisdom and reassurance can offer strength.

Stylepreneur Accelerator Mastermind
Consistent 3-5K Income

5 Step Success Path & Weekly Coaching For Personal Stylists 

  • 14 Day Trial Stylepreneur Accelerator Program (Value $97) specifically designed to help you reach 3-5K consistent monthly income so you never have to stress about money again.
  • ​BONUS: The Art of Attracting Clients Ebook: 106 Proven Content Ideas for Stylists (Value $249) so you never run out ideas for content that converts again.
  • BONUS: How To Create A Magnetic Lead Magnet Using ChatGPT Training (Value $199) so you can entice your perfect clients onto your mailing list fast.
  • The 6-Figure Stylist Book (Digital Copy) (Priceless) which shows you the step by step path to 6-figure success so you never have to doubt what you should be doing in your business every day.

Not Every Client Fits in a Box—And That’s Okay

💡Have you ever noticed that certain clients resist being defined or confined—even by something as empowering as a colour palette?

If you tend to attract strong-willed, independent thinkers or creative rebels, it may have more to do with your personality than your process. Consultants with a warm, open, or innovative presence often draw in clients who seek freedom, self-expression, and flexibility.

✨ For these types of clients, it’s essential to use a colour analysis system that’s both robust and adaptable—one that allows space for emotion, preference, and evolving identity.

Here’s what I recommend:

1. Start with a simple personality-style quiz to get a sense of how open or resistant a client might be to structured recommendations.

2. Offer review sessions to revisit, adjust, or fine-tune palettes—especially if a client seems uncertain or expressive.

3. Create space for co-creation so the client feels seen, heard, and empowered—not boxed in.

​In the end, it’s not just about prescribing colours—it’s about partnering with your client in a way that feels both accurate and liberating.

As stylists, we're often trained to believe in strict adherence to the rules—certain colours suit specific undertones, skin tones, and eye colours. Yet real-life experiences remind us regularly that our clients are not textbook examples; they are vibrant individuals with unique emotional landscapes and preferences. We must balance our technical expertise with emotional intelligence, empathy, and flexibility.

Reflecting on my own experience, I shared openly with my client about how our initial recommendation was indeed technically accurate but also fully supported her choice to explore brighter options that better aligned with her personality. I offered practical advice on incorporating higher contrast within her recommended palette and how she might seamlessly integrate brighter shades while adjusting her makeup accordingly.

In the end, my client left feeling validated, heard, and happy—a far better outcome than rigidly sticking to my initial recommendation would have produced.

This incident reinforces the crucial lesson that as stylists, our ultimate success is not merely in technical accuracy but in the genuine happiness and satisfaction of our clients. It also reinforces the truth that, in style, there’s no one-size-fits-all solution. We must approach each client holistically, embracing both their physical characteristics and their unique emotional and psychological needs.

To fellow stylists encountering similar scenarios, remember: these moments are not setbacks but opportunities to evolve, to strengthen client relationships, and to grow personally and professionally. Embrace them openly, confidently, and with a willingness to learn.

​After all, colour analysis is an art as much as it is a science—and great art always leaves room for interpretation and expression❣️

Watch my live training on 'What if my client is not happy with her colours?'

customer1 png

Hi, I'm Aileen Lane AICI CIP

6-Figure  Mentor To Personal Stylists

Empowering stylists to achieve financial and personal freedom while embodying their best, most authentic selves.

Exclusive For You

Free Online Colour Analysis Training

FREE TRAINING
How Image Consultants Can Be Fully Booked With Online Colour Analysis...
...using skills you already have!

Sign Up for my 3 part training Now and get The EXACT Same Strategy I used to go from having the odd client here and there to my first 10k month.