If you’re a colour consultant, you might have heard about the Guinness World Record Colour Analysis Challenge happening this November 20-21. This challenge aims to set a new world record for the most colour analysis sessions completed in 24 hours.
But you may be wondering: Is this challenge suitable for my type of colour analysis?
Whether you use a simple warm/cool system, a more advanced seasonal or tonal method, or even a complex approach that involves painting colours seen in the skin, hair, and eyes, I want to assure you: This challenge is for everyone.

In this post, I’ll explain why all colour consultants, regardless of their technique, can benefit from participating in this exciting event. I'll also share why this challenge is the perfect opportunity to make your services more visible and expand your audience – an essential aspect of growing a successful styling business.

All Colour Analysis Methods Are Welcome
Over the years, I’ve worked with consultants using every system imaginable. Some focus on simple warm and cool categories, while others embrace detailed seasonal and tonal systems, and a few even take things to the next level by mixing and matching colours on the spot. Despite the differences, these methods have one thing in common: they aim to help clients understand and embrace the colours that make them look and feel their best.

If you’re concerned that your method is too simple or not sophisticated enough, let me put your mind at ease. The Guinness World Record Challenge is designed to be inclusive. The goal isn’t to favour one system over another but to celebrate the diversity of approaches within our field. Whether you identify your clients as warm or cool in under five minutes, or you use multiple drapes to fine-tune their exact season, you’re contributing to a broader movement that promotes the value of colour analysis.

Why You Should Join the Challenge
Aside from being part of a record-breaking event, here are some compelling reasons why participating in this challenge can benefit your business:

1. Gain Visibility and Expand Your Audience
Many personal stylists and colour consultants face a common marketing problem: they’re stuck posting to the same audience over and over again. While posting consistently on social media is important, reaching new people is the key to growing your business. This challenge provides a rare opportunity to step into the spotlight, be seen by a wider audience, and attract new potential clients.

As you promote your involvement in the Guinness World Record Challenge, you’ll naturally reach more people. Whether it’s through local media coverage, sharing on social media, or word of mouth, you’ll be showcasing your expertise and services to people who may never have heard of you before. Visibility leads to credibility, which in turn, leads to more clients.

2. Build Authority and Credibility
When you tell clients that you’re participating in a world record attempt, it immediately boosts your credibility. It shows that you’re serious about your profession and committed to being a leader in your field. Even if you’re newer to colour consulting or feel that your methods are basic, being part of a global event gives you a chance to stand out as an authority in colour analysis.

Potential clients often need a reason to choose you over someone else. Being able to say, “I’m part of a Guinness World Record attempt,” is a powerful marketing message that sets you apart from competitors and attracts attention.

3. Learn from Others
The Guinness World Record Challenge isn’t just about setting a record; it’s also about building a supportive community of colour consultants. By joining, you’ll have the chance to network with other consultants from around the world, exchange insights, and learn new techniques.

You’ll be able to ask questions, share experiences, and even explore different colour analysis methods you might not have tried before. This kind of peer learning is invaluable and can inspire you to refine your own services or introduce new elements to your consultations.

4. Create Buzz for Your Services
Participating in the challenge allows you to create a buzz around your colour analysis services. People love to be part of something exciting, especially when it involves breaking a world record! As you publicize your involvement, you can offer special promotions, incentives, or giveaways to encourage more people to book a session with you.

Consider offering “mini consultations” leading up to the event or discounted rates for those participating in the challenge. This not only generates interest but also gives potential clients a taste of your services, making them more likely to book a full consultation later.

How to Prepare for the Challenge
Now that you understand why joining the challenge is beneficial, here’s how you can get ready:

🥳Start Promoting Early: Use social media, your email list, and word of mouth to spread the word. Use the decals I’ve created to highlight your involvement and create excitement.

🥳Reach Out to Current Clients: Encourage past clients to participate and help you set a new record! Many people love to support causes they care about, and your clients are no exception.

🥳Leverage Local Media: Reach out to local newspapers, radio stations, or community groups. They may be interested in covering your participation in this unique event, which can significantly boost your visibility.

🥳Plan Your Time: Since the challenge is within a 24-hour period, plan your schedule carefully. Consider hosting a “colour party” where multiple people come together for back-to-back consultations.

Ready to Join?
The Guinness World Record Colour Analysis Challenge is a chance to not only break a record but also elevate your brand and expand your reach. It’s about celebrating our shared passion for colour and helping more people discover their best shades.

If you’re a colour consultant—whether you use a basic warm/cool system, a sophisticated tonal approach, or something in between—this challenge is absolutely for you. Let’s show the world the power of colour analysis and make history together!

​Ready to sign up? Click here to secure your spot and join us in this exciting adventure.
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​Don't just take my word for it, check out what Renee of Beauty Boss Hall has been saying out her participation in the challenge here.