There’s a wave of business coaches dismissing the idea of niching down lately. They claim it’s unnecessary, restrictive, or even detrimental to a personal stylist’s success. Yet, curiously, they don’t seem to offer any concrete alternative beyond vague advice about ‘broadening your reach’ or ‘staying open to all clients.’

Meanwhile, I’ve seen countless ‘Jack-of-All-Trade’ stylists trying to market their services to anyone with a pulse—and then wondering why they’re stuck competing with AI-generated styling tools and bargain-basement consultants charging next to nothing.

​This isn’t just a minor frustration; it’s a full-blown crisis. When you don’t niche down, you end up attracting penny-pinching clients who demand the world but won’t pay for quality. These same clients then take to social media to complain about their results, devaluing the entire styling industry in the process. It’s a vicious cycle, and the only way to break free is to specialize.

Here’s what happens when you refuse to niche down:

And let’s be honest—these clients are often the ones who will turn around and blame you when their cheap consultation doesn’t transform their style overnight.

Think about the last time you paid a premium for a service. Whether it was a business coach, a hairstylist, or a personal trainer, chances are, they were a specialist in their field. You sought them out because they offered something unique and valuable—something you couldn’t get from a generic service provider. Your ideal clients are doing the same thing!

​High-paying clients don’t want a ‘stylist for everyone.’ They want a stylist who understands their specific needs, lifestyle, and struggles. They want an expert, not a generalist.

Niching down isn’t about limiting yourself—it’s about positioning yourself as the go-to authority in a specific area. When you niche down, you:

I’ve worked with countless stylists who were stuck trying to market to ‘everyone’ and failing. The moment they refined their niche, everything changed:

Let’s be blunt: If you refuse to specialize, you will always struggle. The market is saturated, and if you’re not known for something, you’ll be known for nothing. AI and discount stylists will continue to undercut you, and you’ll keep attracting low-quality clients who don’t respect your expertise.

​But if you niche down, you position yourself as an expert. You attract high-value clients who appreciate your work. You build a business that grows instead of one that drains you.

If you’re serious about breaking free from the cycle of undercharging, overworking, and competing with AI, it’s time to get strategic. My Niche & Prosper VIP Intensive is designed specifically for personal stylists who want to:

✅ Identify their unique niche that aligns with their strengths and passions
✅ Attract premium clients who are happy to pay fair prices
✅ Create a profitable, fulfilling styling business without constant hustle

Don’t waste another year trying to be everything to everyone. Book your spot in the Niche & Prosper VIP Intensive today and start building a business that works.