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The Business Book for Personal Stylists
The 6 Figure Stylist
A Personal Stylist's Guide To Building A Six Figure Business
By aileen lane, aici cip
The practical, no-fluff roadmap for personal stylists who are ready to stop undercharging, start attracting dream clients, and build a styling business that generates real, consistent income - on their own terms.
"Loved this book.
It gave me new insights on how to help my dream clients"
NJIKE VALMIC | STYLE COMMERCE
Available now on Amazon · Also included inside The 6 Figure Stylist Mentorship
about the book
The business book the styling industry
was missing
Most personal stylists are extraordinarily talented at what they do - and completely underprepared for the business side. They charge too little, struggle to find consistent clients, and have no clear path to growth. After eight years building her first styling business to just €3K a month in Singapore, Aileen Lane started over in 2018, and reached her first $30K launch within two years.
This book is the distillation of everything she learned: the strategies, the frameworks, and the mindset shifts that transformed her own business and have since helped hundreds of stylists across the UK, Ireland, Australia, Singapore, and beyond to do the same.
Whether you are just launching your first styling business or looking to scale beyond one-to-one income, The 6-Figure Stylist gives you a complete, step-by-step business framework - grounded in real results.
Amazon Bestselling Author · AICI Rising Star Award · As Seen On FOX · AICI CIP Certified · Sacred Money Archetypes Coach
Who This Book Is For
Written for stylists at every stage
What's inside
A complete five-step framework
for personal stylists
CH1.
The Yellow Brick Road To Becoming The Go-To Expert
The five-step business framework that runs through the entire book - from identifying your ideal client, to building your list, nurturing leads, running masterclasses, and launching challenges. Understand the full path before you take the first step.
CH2.
The Power of Targeting: Understanding Your Ideal Client
Aileen's TPR framework (Type, Problem, Result) and the five-step ideal client process. Includes the story of Claire — 18 years of experience, struggling to fill her books and how niche clarity changed everything and led to her first high-ticket launch.
CH3.
Call In Your Tribe: Acquiring Your Dream Client List
How a single 3-part video lead magnet generated over $200,000 in revenue. A complete guide to lead magnets, opt-in forms, email marketing platforms, paid social ads, and why your email list is the most valuable asset in your styling business.
CH4.
Creating a Path to Purchase: The Art of Lead Nurturing
How Aileen overcame her fear of video and built the Savvy Personal Stylists Facebook community - where members have watched her Friday live sessions for years before buying. Includes a full 9-email follow-up sequence, newsletter strategy, and community-building frameworks.
CH5.
Sales On Demand: Leveraging Masterclasses for Consistent Revenue
The story of Alison — talented, generous with her knowledge, but suffering from 'thank you and goodbye' syndrome. How restructuring her masterclasses into a four-part selling framework transformed her conversion rate. Includes storytelling structure, objection handling, and offer stacking.
CH6.
The Challenge Advantage: How to Secure Clients on Repeat
How Aileen's first challenge - '5 Day Wardrobe Weedout' launched to just 10 women in a small French village - converted at 30% and grew into a strategy that has generated hundreds of thousands of dollars. Includes the exact daily themes, offer structure, and follow-up plan.
Also woven throughout
- The mindset shifts that make six figures possible
- Colour analysis as a scalable, location-independent service
- Online and remote business models for stylists
- Empathy mapping for content creation and social media
- How to stop trading time for money and build real scale
- Resources, QR codes and workbooks to implement as you read
Real results. Real stylists.
The numbers that prove
the framework works
$30K
Aileen's first group mentorship launch in 2020
$200K+
Revenue generated from one 3-part video lead magnet
30%
Conversion rate from her very first 5-day challenge - 10 participants
20+
Years building and coaching profitable styling businesses globally
About the Author
Aileen Lane, AICI CIP —
20+ years. Real results.
Aileen Lane, AICI CIP Mentor To Personal Stylists
Over the past 20 years as a personal stylist and over a decade mentoring stylists, I’ve seen the same pattern again and again:
Talented stylists…
who struggle to turn their expertise into a business.
Not because they’re not good enough.
But because they were never shown how to build it.
I created The 6 Figure Stylist framework to bridge that gap.
Everything inside this book is based on strategies I’ve tested in my own business, refined over years of real-world experience.
- Certified Image Professional (CIP) — Association of Image Consultants International (AICI)
- Creator — Certified Online Colour Analysis Expert Program
- Founder — The 6 Figure Stylist Mentorship
- Host — Savvy Personal Stylists & Image Consultants Online Network (Facebook community)
- Stylists coached across the UK, Ireland, Singapore, Australia, France, and beyond
Real results. Real stylists.
Results from real stylists
"Enrolling in the six-figure stylist mentorship was a game changer. I feel like the expert now because I have this really expanded knowledge and the confidence to come across as somebody that knows what they're talking about. It's the best coaching I've ever had, and I will continue to build on this for the lifetime of my business."
Alison Brown - Image & Lifestyle Consultant
"Before the programme I was just doing the £50, get your colours done and off you go. Now I get people seeing my posts saying 'God, you just described me' — and they will pay more because we're solving a problem for them. I filled eight places for my new signature programme within 24 hours."
Laura Taylor - Independent Image Consultant
"I always struggled with 'where can I find my ideal client?' - but with Aileen's encouragement we niched down and niched down, and what I found was they started finding me. I've been a personal stylist for 18 years, and this young puppy now has loads of new tricks in her bag."
Claire Butler - Personal Stylist
The book is the beginning.
The mentorship is the transformation.
The 6 Figure Stylist Mentorship is Aileen's signature group coaching programme for personal stylists who are ready to build a consistently profitable business - with direct guidance, a community of like-minded stylists, and a complete business framework at your side. The book is included as part of your enrolment.
Frequently asked questions
Your questions answered
No. The 6 Figure Stylist is written for stylists at every stage - from those just launching their first business to established stylists who want to grow or restructure. The principles apply whether you have been styling for two months or ten years.
Absolutely. Aileen coaches stylists globally - across Singapore, Australia, the US, and beyond - and the business principles in the book are not location-dependent. Whether you are building an in-person or online styling practice, the frameworks apply.
The book gives you the complete strategic framework. The 6 Figure Stylist Mentorship goes further - it includes the book, plus a full year of group coaching, direct access to Aileen, accountability, community, and implementation support. If you want to go faster and deeper, the Mentorship is the natural next step.
Yes. Colour analysis is covered as a scalable, high-value service that personal stylists can build into a signature offering - including how to offer it online and how to position it within your wider business model. Aileen is also the creator of the Certified Online Colour Analysis Expert Program for stylists who want to specialise further.
The book is available on Amazon. It is also included as part of The 6 Figure Stylist Mentorship — so if you are considering the mentorship, you will receive the book as part of your enrolment.
Copyright The 6 Figure Stylist 2026